Cosmogen will be showcasing a new tube it launched this year — the mini Squeeze n’Roll — at the upcoming Luxe Pack Monaco show.

The top of the tube features a built-in roller applicator, and the tip is positioned at a 45-degree incline. This is a perfect angle for applying creams and gel products, according to Cosmogen. The applicator is also designed to gently stretch the skin as it applies product, which causes a lasting smoothing effect, the company says.

The mini-tube can hold 8 to 20 ml. The cap is polypropylene and the roller can be made in stainless steel or ceramic. The tube also has a patented open/close rotary head, like Cosmogen’s entire Squeeze’n range, which helps to prevent contamination while preserving the product.